ALL PHOTOS FROM SESSION: https://tvot.smugmug.com/TVOT-NYC-2024/TV-Meet-Attention-Sponsored-by-Fandom

SUMMARY

The panel discussed the evolving concept of attention in media, emphasizing its importance beyond mere metrics. Anthony highlighted Fandom's 50 million pages and 250,000 communities, noting the shift in attention towards gaming and creator platforms. Tinashe stressed the importance of authenticity and community engagement, citing examples like K-pop fans. Harry and Hassan underscored the need for high-quality media and creative content to capture attention, noting the significant correlation between attention and profitability, especially in TV. The discussion concluded with a call to integrate AI in decision-making processes to optimize attention-driven strategies.

DESCRIPTION OF PANEL

Reach is nothing more than potential. Pushing your network logo is mere vanity. The real war has always been for Attention. Participating in it, curating it, or stealing it require inventiveness. From multiplatform television, to new means of product placement, to the programmatic ecosystem, to the commoditization of the buy, the sea change is omnipresent. Panelists included:

• Albert Thompson, Managing Director of Digital, Walton Isaacson (Moderator)
• Anthony Iaffaldano, VP of Sales, Marketing and Insights, Fandom
• Harry Levenson, Director of US Sales, Lumen
• Hassan Babajane, CRO, Tvision
• Tinashe Chaponda, CEO, Sosani Studios

TOPICS

The topics covered in the conversation include attention, content and community, the creator economy, authenticity, attention fluidity across mediums, attention as a business metric, media quality, context and signals, creativity and storytelling, AI and data optimization, strategic briefs for creators, creator-brand alignment, testing and scaling, attention and profitability, and AI activation.