ATSC 3.0: Enhanced Experiences—Bringing New Value to Broadcasters

This session will explore the new user experiences, new revenue streams and new business models made possible by broadcast TV’s new ATSC 3.0 standard (also known by the consumer-facing brand, NEXTGEN TV). After explaining the key capabilities of the new technology, panelists will outline the new services it has the potential to enable, including enhanced advertising, sports betting, gaming, shoppable TV and more; identify potential challenges to the adoption of these services; share their thoughts on how to overcome them; and debate NEXTGEN TV’s implications for broadcasters, content rights owners, distributors, merchants and other elements of the value chain. Panelists include:

Anne Schelle, Managing Director, Pearl TV

Mark Corl, SVP of Advanced Technology Development, Triveni Digital

Michael Gregor, Founder, Velope

Nick Colsey, VP of Business Development, Sony

Pete Scott, Chief Strategy Advisor, PlayAnywhere

Zane Vella, Co-Founder, FormatLab (Moderator)