TVOT SF 2023: The Ad Campaigns of Tomorrow II: Measuring Success

Thursday, May 25th, 2023

9:00am

Ballroom

This is the second of two panels that will explore the future of TV advertising campaigns in an increasingly data-driven and multiplatform media and advertising world. The panels will identify the factors (including evolving audience behaviors, the need for converged linear/CTV/video planning, improved interoperability between different elements of the multiplatform advertising ecosystem, the growth of programmatic, and the promise of meaningful metrics, such as attention measurement and attribution, which drive client business) that are impacting the ways in which campaigns are conceived, planned and managed, and how their success is measured. The goal is for the panels to deliver a holistic, practice-driven perspective on the future of advertising rather than silo’d discussions about discrete areas of adtech. This panel will focus on new technologies and methods for measuring the effectiveness of ad campaigns and on their relevance to client success, while the other panel will focus on the planning, buying and delivery of those campaigns. Panelists include:

Emma Witkowski, Global Head of Brand Strategy and Client Success, Moonbug Entertainment

Howard Shimmel, Head of Strategy, datafuelX

Jason Howell, VP of Sales, Media and Entertainment, Kochava

Ravi Peravali, Head of Media Practice, Tavant

Rich Kaufman, VP of Business Development, Centriply

Rob Jayson, EVP of Insights and Analytics, USIM (Moderator)