TVOT SF 2023: Local CTV Advertising

Wednesday, May 24th, 2023

10:10am

Dining Room

This session will bring together representatives of local TV groups, agencies, and vendors to speak to the burgeoning local CTV market. Panelists will dissect and examine what’s going on from the buy and sell sides; and debate such topics as what the entry of Netflix means for this market; programmatic versus publisher-direct deals; which business verticals are growing CTV spending most and fastest; emerging technologies for programmatic, data-driven buying and attribution; and more. Panelists include:

Anthony Greene, VP, Programmer Partnerships, Gamut

Jennifer Mock Donohue, SVP, Disney Advertising Local

Jordan Beilin, Senior Director of Advanced Advertising, Spectrum Reach

Matt McDonald, Global Head of Connected TV and Streaming, Google

Rachel Dillon, EVP of Sales and Marketing, Strategus

Rick Ducey, Managing Director, BIA Advisory Services (Moderator)