TVOT SF 2023: Panel on Panels

Wednesday, May 24th, 2023

9:10am

Dining Room

As the industry continues to consider alternative video-measurement currencies, one of the biggest areas for discussion has been the future of panels. While today’s currency service relies on a 40,000-home nationally representative panel as the “source of truth,” the offerings from other potential players are relying on different types of panels, for calibration or validation. The very definition of what constitutes a panel may be up for debate. So, what does the future of panels look like? In this session, our panel of measurement experts will tackle this topic. Panelists include:

Helen Katz, EVP of Research, Publicis (Moderator)

Josh Chasin, Chief Measurability Officer, VideoAmp

Michael Vinson, Chief Revenue Officer, Comscore

Pete Doe, Chief Research Officer, Nielsen

Yan Liu, CEO, TVision Insights

Andrea Zapata, EVP Ad Sales Research, Measurement and Insights, Warner Bros. Discovery