TVOT SF 2023: Innovation in Addressable I: Networks, MVPDs and Agencies

Wednesday, May 24th, 2023

1:10pm

Ballroom

This is the first of two panels that will attempt to identify the new technologies, business practices, strategies, industry initiatives and collaborations that the addressable-TV advertising space needs to adopt in order to maintain and accelerate its growth. The first panel will bring together representatives of networks, MVPDs and agencies to assess the current state of addressable TV, identify ongoing and emerging challenges and opportunities, and share their respective visions of how the industry needs to innovate in the coming months and years. The second panel will bring together technology experts to take a deep dive into the new technologies and practices that are already emerging to accelerate the growth and effectiveness of addressable TV, and to assess their future impact. Topics to be discussed include ongoing and pending developments in viewer behavior, audience data, campaign measurement, standardization, automation, retail media collaboration, creative personalization and more. Panelists include:

Chris Pizzurro, Principal, Leap Media (Moderator)

Evan Adlman, SVP of Advanced Advertising and Digital Partnerships, AMC

Julian Zilberbrand, EVP of Advanced Media, Paramount

Kevin Arrix, SVP, DISH Media

Rob Jayson, EVP of Insights and Analytics, USIM

Seema Patel, SVP of Data Partnerships, TelevisaUnivision