TVOT SF 2023: Branding in a Peak TV World: The Growing Influence of IP, Creators, and “Universes” on Subscriber Growth

Thursday, May 25th, 2023

3:15pm

Ballroom

Led by Jon Giegengack, Principal and Founder of Hub Entertainment Research, this session will explore how show, IP and creator brands are changing not only which content viewers choose, but also which providers they sign up for. You’ll see new data on the success of shows like Yellowstone and The Last of Us, and the panel will address questions including: What new technologies are influencing viewers’ discovery process? How can providers make the most of their investment in content (licensed or original)? To what extent do programming franchises drive subscriptions? And how should the relationship between distributors and platforms take this into account? Panelists include:

Ashwin Navin, CEO, Samba TV

Anjali Midha, CEO, Diesel Labs

Jon Giegengack, Principal, Hub Entertainment Research (Moderator)

Nolan Gasser, Chief Genomic Officer, Katch Media

Shannon McKenzie, Director of Creative Products and Metadata Services. NBCUniversal