TVOT SF 2023: The Complexity of Household Addressability

Wednesday, May 24th, 2023

2:50pm

Ballroom

As platforms, content providers and networks initiate an arms race of sorts to better curate content around underserved cultures, brands and their respective agencies have yet to match the complexity of the household make-up stride-for-stride: especially, the cultural movement. While there has been a disproportionate focus on the existence of a content programming graph (as a data graph), very little work has been done to map a consumer product-consumption graph tied to the very same programming. Join Albert Thompson of Walton Isaacson and panelists from TelevisaUnivision, Nuestra.TV, Paramount and Tru Optik to explore what is critical for the next frontier of all things linear-, OTT-, and CTV-related. Panelists include:

Albert Thompson, Managing Director of Digital, Walton Isaacson (Moderator)

Andre Swanston, Founder and Former CEO, Tru Optik

Julian Zilberbrand, EVP of Advanced Media, Paramount

Maria Twena, CMO, Adsmovil (Nuestra.TV)

Seema Patel, SVP of Data Partnerships, TelevisaUnivision