TVOT SF 2023: ATSC 3.0: Local Viewing Data, Measurement, Advanced Advertising

Following a brief introduction, in which Pearl TV’s Anne Schelle will update attendees on the ongoing market launches of broadcast TV’s new ATSC 3.0 standard (also known by the consumer-facing brand, NEXTGEN TV) and on the availability of TV sets that support it, panelists will explore new measurement, data and advanced-advertising opportunities that the standard is enabling for broadcasters and advertisers. Questions to be addressed include: What are the first ATSC 3.0-powered data opportunities to emerge and why? What are the main challenges and opportunities in leveraging the technology for audience measurement, targeting and attribution? How can broadcasters collaborate to create new value propositions and revenue streams using ATSC 3.0/NEXTGEN TV data? What are the privacy and security implications of collecting and using this data, and how can they be addressed? Panelists include:

• Anne Schelle, Managing Director, Pearl TV (Moderator)
• Jason Patton, SVP of Sales and Marketing, Verance
• Josh Chasin, Chief Measurability Officer, VideoAmp
• Kerry Oslund, VP of Strategy and Business Development, Scripps