TVOT SF 2023: Audience Measurement: Methodology and Application

Thursday, May 25th, 2023

10:25am

Ballroom

It’s clear that the measurement industry is moving from reliance on a single measurement provider to a multi-currency world. Join a panel of leaders from Comscore, iSpot.tv, Nielsen, Samba and VideoAmp to discuss the new world of measurement. The panel will discuss each company’s core approach to measurement and why they’ve taken that approach, their roadmap for cross-platform, the benefits and challenges of dealing with a multitude of trade organizations, including the new US Joint Industry Council (JIC), and what their future development plans are. Panelists include:

Ashwin Navin, CEO, Samba.tv

David Algranati, Chief Innovation Officer, Comscore

Howard Shimmel, Head of Strategy, datafuelX (Moderator)

Josh Chasin, Chief Measurability Officer, VideoAmp

Pete Doe, Chief Research Officer, Nielsen

Stuart Schwartzapfel, EVP of Media Partnerships, iSpot.TV