TVOT SF 2023: Fireside: Maggie Zhang, SVP of Measurement Strategy and Operations, NBCUniversal

In conversation with Helen Katz, EVP of Research at Publicis, Maggie Zhang, SVP of Measurement Strategy and Operations at NBCUniversal, will discuss what NBCU has learned from its ongoing exploration of alternative and additional sources of audience measurement, and identify existing and emerging challenges and opportunities in the audience-measurement space.