TVOT SF 2023: Disruptions in the Converging World of Streaming and Linear TV Ads: Data, AI, New Currencies and Big Tech Streamers

Thursday, May 25th, 2023

10:25am

Dining Room

This session will explore a range of ongoing and still-emerging disruptions in the advanced-advertising space, addressing such questions as: How quickly will streaming ads overtake linear? Will they coexist, and if so, for how long? What is going on in TV and streaming ad measurement—will the “alt measurement movement” dethrone Nielsen? What about identity and data used for targeting and measurement—how do we know if it’s accurate and true? Does data quality matter? Will the world of streaming and TV ad buying operate just like ads on Google or Meta? And what about AI—will it transform how viewers find and navigate TV content? Will it create the ads we see? Will it change the way we think about advertising? Panelists include:

Dave Morgan, CEO, Simulmedia (Moderator)

Jason Fairchild, CEO, tvScientific

Omar Tawakol, CEO, Rembrand

Scott McKinley, CEO, Truthset