TVOT SF 2025 - NEXTGEN TV Plenary Track II: Leveraging Local Sports for NEXTGEN TV Growth

This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement, and how this in turn is driving viewership growth and market penetration for the new standard. Panelists include:

• Anne Schelle, Managing Director, Pearl TV (Moderator)

• Peter Scott, Chief Strategy Officer, Play Anywhere

• Rob Folliard, SVP of Government Relations and Distribution, Gray Televisi

• Tim Carroll, Senior Director, AV Ecosystem, Americas, Dolby Laboratories