TVOT SF 2023: Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market

Wednesday, May 24th, 2023

10:10am

Ballroom

Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market

Linear ad revenue dominates the CTV arena, comprising over 80% of publisher revenue in the US. To foster innovation and increase revenue, the industry must embrace new, more efficient selling models. Dynamic trading has proven successful in international markets, offering an opportunity to optimize linear (live and streaming) ad revenues by strategically placing ads to target audiences at substantially lower operational costs. Join our panel of experts to explore the potential of dynamic trading in the US ad market, what’s required to make it happen, and how soon the change may come. Panelists include:

• Julian Zilberbrand, EVP of Advanced Media, Paramount
• Kemal Bokhari, Head of Data, Measurement and Analytics, DISH Media
• Rob Jayson, EVP of Insights and Analytics, USIM
• Steve Reynolds, President, Imagine Communications (Moderator)