TVOT SF 2023: Identity in the Era of Streaming Wednesday

Wednesday, May 24th, 2023

3:40pm

Ballroom

The need for greater accuracy in addressability can’t be fully understood without first taking into account the proliferation of identities of the viewers consuming content. Diverse audiences have given rise to a need for programming to better reflect those audiences’ own cultural makeup. This imperative for equitable representation has remapped content libraries—including those of major linear TV networks, subscription-based streaming platforms, and Free Ad Supported Television (FAST) platforms. Join Albert Thompson of Walton Isaacson and representatives from Gracenote, Revry, PRISA, and CIMM as they share their views on the state of identity and cultural composition in today’s content programming, and the push for greater inclusivity in casting. The panelists will examine the diversification of storylines across a number of dimensions, including gender, race and sexual orientation, and the opportunities this presents to maximize engagement among viewing audiences. Panelists include:

Albert Thompson, Managing Director of Digital, Walton Isaacson (Moderator)

Damian Pelliccione, CEO, Revry

Evelyn Adames, National Sales Director, East Coast, PRISA Media

Halleh Kianfar, VP of Product Management, Gracenote

Tameka Kee, Deputy Managing Director, CIMM