TVOT SF 2O23: The Ad Campaigns of Tomorrow I: Planning, Buying, Delivering

Wednesday, May 24th, 2023

4:30pm

Dining Room

This is the first of two panels that will explore the future of TV advertising campaigns in an increasingly data-driven and multiplatform media and advertising world. The panels will identify the factors (including evolving audience behaviors, the need for converged linear/CTV/video planning, improved interoperability between different elements of the multiplatform advertising ecosystem, the growth of programmatic, and the emergence of attention measurement, attribution and other new metrics) that are impacting the ways in which campaigns are conceived, planned and managed, and how their success is measured. The goal is for the panels to deliver a holistic, practice-driven perspective on the future of advertising rather than silo’d discussions about discrete areas of adtech. This panel will focus on how the planning, buying and delivery of ad campaigns is evolving and why, while the second panel will focus on how best to measure the effectiveness of those campaigns. Panelists include:

Ian Baer, Founder, Sooth (Moderator)

Inderpreet Sandhu, HHead of CTV Ads Platform and Ecosystems, Global Partnerships, Google

Kevin Arrix, SVP, DISH Media

Melissa Le, VP of Product Management, Mediaocean

Rich Kaufman, VP of Business Development, Centriply