TVOT SF 2025 - NEXTGEN TV Plenary Track III: Innovations in Interactive TV and Data-Driven Advertising

This session will explore how NEXTGEN TV is already transforming the broadcast landscape by enabling interactive viewer experiences, data-enhanced advertising, and advanced watermarking capabilities that support measurement and digital advertising models for OTA viewing. Panelists will discuss how audiences are engaging with these emerging features and services, and how broadcasters are leveraging the platform to unlock new content formats and monetization opportunities. Looking ahead, the panel will offer insights into how these innovations are expected to shape the evolution of NEXTGEN TV over the coming months and years. Panelists include:

• Anne Schelle, Managing Director, Pearl TV

• Bill Hague, EVP, Magid (Moderator)

• Nick Colsey, VP of Business Development, Sony Electronics

• Tom Morgan, CEO, CTV1

• Zane Vella, Chairman, Game Loop